In your experience, what is the benefit of joining the AECC – particularly for “non-car” companies and industries?
I would recommend that potential stakeholders outside the automotive industry join the AECC. It will bring them many benefits. They will experience the discovery of a wider, more open view of how collaboration can propel a larger cause. Until the emergence of the AECC, these various industries have worked separately toward independent visions of connected vehicles and how they might fit in. Membership in the AECC enables direct, immediate collaboration with all the important players, which is a fair and amazing platform that benefits every company that participates. Especially “non-car” companies! I also have seen that the work done by AECC members is based on fact-based and ground-based thinking. Our work will be translated into future standardization. So, if your company wants to be part of this and prepare itself for the future of connected vehicles, the AECC is really a good place to start.
Our readers are interested in your views on the future of the connected vehicle market. Where do you see it going? How will it evolve?
I see the connected vehicle market evolving dramatically and quickly, because I think it touches what human beings want to have. Everyone wants smooth and useful services from the car. When you’re in the car and it applies the brakes for you, you are pleased. When the car reminds you to do something important for its operation, you are pleased. And at the end of the day, pleasure is what we want to bring. I think that use cases for connected vehicles will continue to go in that direction. It’s important that members of the AECC strive to make connected vehicle technology serve the pleasures or the positive feelings of the driver and the people in the car.